Welcome to Stockwell, we are super excited to have you!

At Stockwell we are trying to create a culture of transparency, authenticity, and sense of thoughtfulness for your colleagues and your impact on the world around you. We hire smart, curious self-starters and expect you to do the right thing for the company and your teammates. If we all consider how our actions affect one another and impact the company we won't have to create a bunch of rules.

Our business is fairly complicated for startup with many moving parts and independent teams. We need to to work together to redefine the rules of retail and build something amazing. We are counting on you to do your part. To get us all aligned and on the same page we've created a playbook which outlines our purpose and our master plan. Please read the playbook below and ask questions if you don't understand the direction -- we are always trying to make it better.

There is so much to do and you have the freedom and autonomy to make a huge impact on the company, and the clients and customers we serve. We're looking forward to seeing what you can do.

- Paul and Ash, Stockwell Co-Founders

Stockwell's Playbook

What we believe

People have different needs within different communities, places and spaces. Modern retail can only deliver on those needs by being adaptable, thoughtful and inspired.

Why we exist

To redefine the rules of retail and bring commerce to every place people live, work and play.

How we do it

By creating modern retail that meets people’s needs and wants, magically and instantly.

• Fluid Access - We bring Stockwell right where people are, providing frictionless and instant access to products that surprise, delight, and satisfy.
• Co-Curated Optimization - We harness technology, user behavior and feedback to create smarter Stockwells: responsive and optimized to deliver the products that are most relevant to each community.
• Magical Experience - We create a beautifully designed and interactive experience that helps people feel more comfortable, productive, relaxed, useful... whatever a space calls for.
• Integrated Service - We deliver fully managed, seamless, end-to-end stores, using vertical-specific knowledge and data to optimize how they are stocked. We support our clients with amazing customer service.

Who we do it for

• Our Clients - The property owners and managers that want to provide amenities and services to their residents, students and employees.
• Our Customers - Our shoppers and the community around them.
• Our Brand Partners - The brands and product we sell through our stores.

Stockwell Master Plan

Five-step plan to transform the consumer retail experience.

1. Create a new type of fully-serviced store with a small footprint that automates traditional retail functions and brings goods closer to consumers. (Store)
2. Co-curate a product assortment with our customers that offers a blend of trusted and emerging products that are relevant to our customers where they live, work, and play. (Optimized Store)
3. Create a new type of relationship with consumers where content, reviews, and feedback help consumers learn about and discover products. (Feedback Loop)
4. Build a new retail platform. Enable brands to compete on a level playing field for shelf space targeting their ideal market and then auction off the ability to interact with a consumer on each transaction among the products in the store. Provide brands with unprecedented data on how consumers find and interact with their products. (Retail Platform)
5. Build the world’s largest network of stores that gives brands an unparalleled way to reach consumers and promote their products - instant, targeted distribution. (Distribution)

How do we behave?

We value authenticity, thoughtfulness, and transparency. We balance execution and strategy. We encourage a growth mindset.

How will we impact society?

• We will help emerging (small, local, mission-driven) brands build their business by promoting and highlighting their name, story, and product.
• We will reflect the community we serve with the brands we place in our stores.